System and method for organizing and designing comment

ABSTRACT

A method for determining and organizing multimedia content of a network page, related to reactions of at least one user to at least one common content object or context. The method includes receiving plurality of comments originated by different users relating one or more common multimedia object, wherein the user is required to define characteristics of their comment from multiple choice of definition types, enabling users to react to the comment by selecting one type of reaction from multiple choice of reaction types, wherein the each reaction type define different characteristics of the comment, analyzing comment characteristics as defined by the originator user and/or by reaction type; and selecting and organizing of comments and/or content objects which are related to the comments and/or and the relevant reactions according to the analysis.

BACKGROUND Technical Field

The present invention relates to the field of multimedia objectselection organization and design and more specifically selection andorganization of users' comments for website content.

BRIEF SUMMARY

The present invention provides a method for determining and organizingmultimedia content of a network page, related to reactions of at leastone user to at least one common content object or context. The methodcomprising the steps of: receiving plurality of comments originated bydifferent users relating one or more common multimedia object, whereinthe user is required to define characteristics of their comment frommultiple choice of definition types, enabling users to react to saidcomment by selecting one type of reaction from multiple choice ofreaction types, wherein the each reaction type define differentcharacteristics of the comment, analyzing comment characteristics asdefined by the originator user and/or by reaction type; and determiningcomments and/or content objects which are related to the comments and/orand the relevant reactions according to the said analysis.

According to some embodiments of the present invention the selection andorganization is customized according user or users group profile,wherein the profile is updated on the basis of user selection of commentcharacteristics.

According to some embodiments of the present invention the organizationinclude design layout of comment or content objects.

According to some embodiments of the present invention the organizationinclude design of multimedia the comment including at least one of:shape, size color, icons and emoticon additions next to the text.

According to some embodiments of the present invention the commentcharacteristics define user's emotional attitude in relation to thecomment.

According to some embodiments of the present invention the analysisinclude statistical calculation reaction types selections;

According to some embodiments of the present invention the analysisinclude NLP or sentiment analysis of comments content;

According to some embodiments of the present invention the analysisfurther includes checking user activities in relation to the networkpage, including at least one of: viewings ads, purchasing activities.

According to some embodiments of the present invention the userdefinition selection or reaction which define characteristics of thecomment provide current emotional state of the user, enabling time basedcustomization of content and or comments

The present invention provides a system for selecting and organizingmultimedia content within network page, related to reactions of at leastone user to at least one common content object or context.

The system comprised of:

A GUI module for

-   -   receiving plurality of comments originated by different users        relating one or more common multimedia object, wherein the user        is required to define characteristics of their comment from        multiple choice of definition types; and

enabling users to react to said comment by selecting one type ofreaction from multiple choice of reaction types, wherein the eachreaction type define different characteristics of the comment, and

Processing module for

-   -   analyzing comment characteristics as defined by the originator        user and/or by reaction type and determining comments and/or        content objects which are related to the comments and/or and the        relevant reactions according to the said analysis;

BRIEF DESCRIPTION OF THE DRAWINGS

The present invention will be more readily understood from the detaileddescription of embodiments thereof made in conjunction with theaccompanying drawings of which:

FIG. 1 is block diagram illustrating the visual comments platformaccording to some embodiments of the invention;

FIG. 2 is a flow chart illustrating the process of managing commentsaccording to some embodiments of the invention;

FIG. 2A is a flow chart illustrating the process of customizing managingcomments according to some embodiments of the invention;

FIG. 3 is a flow chart illustrating the processing of comments accordingto some embodiments of the invention;

FIG. 4 is a flow chart illustrating the processing of comments accordingto some embodiments of the invention;

FIGS. 5-6 is an illustration of the Overall look and feel of thecomments representation according to some embodiments of the invention;

FIG. 7 illustrates the effect on of comments callout design in relationto the number of readers according to some embodiments of the invention;

FIG. 8 is an illustration the comments design layout based ondemographic profile of the user according to some embodiments of theinvention;

FIG. 9 is an example of different callouts designs according to someembodiments of the invention;

FIG. 10 is an example of the comments callouts presentation withchanging background according to some embodiments of the invention;

FIG. 11 an example of the GUI for entering comments according to someembodiments of the invention; and

FIGS. 12A, 12B, 12C, 12D, and 12E are examples of the different ad-onfeatures of the callouts according to some embodiments of the invention.

FIG. 13 is an example an option to upgrade user profile by paymentaccording to some embodiments of the invention.

FIG. 14 is an example an zooming upgrade view of visual commentspresentation according to some embodiments of the invention.

FIG. 15 is an example an aggregation of visual comments presentation ofa single user from multiple websites according to some embodiments ofthe invention.

FIG. 16 is an example of visual comments presentation in transparentmode according to some embodiments of the invention.

FIG. 17 is an example of visual comments presentation in notransparentmode according to some embodiments of the invention.

FIG. 18 is an example of visual comments callout presentation designreflecting emotion according to some embodiments of the invention.

FIGS. 19-20 are examples of zooming effect for reviewing the visualcomments presentation according to some embodiments of the invention.

FIG. 21 is an example of reviewing the visual comments presentation on aSmartphone or tablet device having swipe option for moving betweenpresentation screens of different articles using touch GUI commandsaccording to some embodiments of the invention.

FIG. 22 is an example of reviewing the visual comments presentation on aSmartphone or tablet device having zooming option operated by touchcommand according to some embodiments of the invention.

FIG. 23 is an example of GUI for inserting new comment effecting itsvisual look by the user according to some embodiments of the invention.

FIG. 24 is an example of displaying a comment according to someembodiments of the invention.

FIG. 25 is an example of reacting to a comment according to someembodiments of the invention.

FIG. 26 is an example of reacting comments statistics according to someembodiments of the invention.

FIG. 27 is an example of filtering comments according to someembodiments of the invention.

FIG. 28 is an example of statistical reports according to someembodiments of the invention.

FIG. 29 is an example of providing recommendation comments according tosome embodiments of the invention.

FIG. 30 is an example of providing recommendation comments according tosome embodiments of the invention.

DETAILED DESCRIPTION

Before explaining at least one embodiment of the invention in detail, itis to be understood that the invention is not limited in its applicationto the details of construction and the arrangement of the components setforth in the following description or illustrated in the drawings. Theinvention is applicable to other embodiments or of being practiced orcarried out in various ways. Also, it is to be understood that thephraseology and terminology employed herein is for the purpose ofdescription and should not be regarded as limiting.

The present invention provides a commenting system which enables usersto determine the characteristics of the written comments, by definingtheir own original comment or reacting to other user comments. Thedetermination process is implemented as multiple choices GUI enablingthe user to select his preference from predefined list definitions. Thecharacteristics and definition may represent, user's emotional attitudetoward the comment (e.g. happy, sad. Etc) or optionally classificationof the comment such as: question, opinion, review etc.

The characteristics may be defined differently by the originator userand by the reacting users.

The commenting system aggregates data of the user definition andreactions and generates user profiles based on analysis of theaggregated data. The profile according to some embodiments of thepresent invention provides emotional characteristics of the userenabling customized data content per user or group of users accordingly.

The present invention provides a method and system for providing newpresentation platform for comments of users in relation to multimediaobjects appearing in a web page of a data network, such as comments fora text article in news portals or comments to published video. Commentsmay refer to a single context in a forum platform or text messageappearing in a chat application which relate to a common context.

The new presentation platform provides dynamic visual display of thecomments which are displayed within a callout. The design of thecomments text the callout and layout of spreading the comments on thescreen is determined according to predefined rules based on viewingstatistics, feedback to comments and user profile.

FIG. 1 is block diagram illustrating the visual comments platformaccording to some embodiments of the invention. A content web site 100such as news portal having plurality of content items stored in contentitems database 300 is associated with a visual content server 200 andvisual comments database 400. Each content item has an identifier andeach comment is related to at least one content item and at least oneuser. The news portal may have an original feedback comments platformwhich enables each user to insert text comment in relation to a contentitem. The visual content server as suggested by the present inventionprovides an upgraded feedback comments platform which can be implementedin addition to the existing platform displaying visual comment on top ofthe content web-site portal or as integration with the news portal usingthe visual comments server as the only feedback platform.

FIG. 2 is a flow chart illustrating the process of managing commentsaccording to some embodiments of the invention. The comments platformenables the user the following action: to send a comment feedback tospecific content object (202) and define comment characteristics e.g. byselecting between emotional category, send comment in relation to otheruser comment (204) or enable user select an emotion reaction by clickingon icon (e.g. smiley). All user action and reviews are aggregated by thevisual comments server 207 which for analyzing user comments andfeedback 208. The analyzing include calculating viewing statics andfeedback statistics of comments (210), analyzing feedback comments toother users comments (212) and analyzing user profile (214) which mayinclude: gender, geographic location, age, Etc.

Based on this analysis is designed the visual presentation of thecomments (216) including: (i) determination of the text and calloutdesign attributes (218) such as: size, shape, color, background or anyvisual effect such as brightness, transparency, highlighting etc., (ii)determining design layout by defining organization and relative locationof each visual comments presentation (220). For example the size of thecallout may change according viewing statistic, or color according tomost user emotional reaction, the layout may reflect popularity of acomment or geographic association between the respective users.

At the final stage, is created the full presentation of the visualcomments based on the design and layout determination (222).

FIG. 2A is a flow chart illustrating the process of customizing managingcomments according to some embodiments of the invention. The commentsplatform using GUI module enables the user the following action: to senda comment feedback to specific content object and define commentcharacteristics (202A), send comment in relation to other user's comment(204A) or enable user select an emotion reaction by clicking on an icon(e.g. smiley). All user actions and reactions are aggregated by thevisual comments server (207A) for analyzing user feedbackcomments/messages characteristics based on reactions and/or commentinguser definitions (208A). The analyzing include at least one of thefollowing: calculating viewing statics and feedback statistics ofcomments and reactions (210A), analyzing feedback comments and/orreaction characteristics for updating users profiles (212A), NLP andsentiment analysis of comments text and analyzing user profile,specifically user emotions in relation to articles and comments (214)which may include emotion vector based comments and reaction analysis,gender based, geographic location, age, Etc.

Based on this analysis is preformed customization of content objects andcomments which include (216 a) (i) selection an filtering relatedcontent including content objects (such as article, image, video),comments, advertising (218A), the content may be internal of therelevant web page or external from other websites, the selection andfiltering is correlated user emotional attitude as reflected by hisdefinitions and reaction (ii) determining design layout by definingorganization and relative location of each visual comments presentation(220A). For example a smiley icon or emoticon may be next to the usertext or the size of the callout may change according viewing statistic,or color according to most user emotional reaction, the layout mayreflect popularity of a comment or geographic association between therespective users.

According to some embodiments of the present invention the customizationis time based according to the current or recent emotional state of theuser as identified from his selection of definitions or reactions todefine the characteristics of the comment.

Based on the customization process are provided customizedrecommendations per single user or group of users, the recommendationsmay include selection of content items or comments and organization,such the order of the recommendations (222A).

According to some embodiments of the present invention the customizationprocess can be used to customization of the relevant web page or anyother web page content object per user or for groups of users. Based onthe algorithm results and saved user profile data other websites andapplications may customize the their content per user or a group ofusers.

FIG. 3 is a flow chart illustrating the processing of existing commentsaccording to some embodiments of the invention. Upon entering a contentweb site (302) such as news portal, the user may review a specificarticle and scroll down to the comments section (304), and thenoptionally the user enters the visual comments section (306). Once theuser entered the section, the user may view specific comment, zoom inthe comment area or scrolling through (within) the comments (308).Optionally the user may choose to give feedback to the comment byclicking on one icon which reflects his emotional reaction to thecomment such as: happy, sad, funny maddening, interesting etc (310). Theuser action is conveyed to the VCS through a communication network(314). The VCS retrieves user action data with related user id andcontent item ID and saves the information in database 300. Next, the VSCcalculates statistics of user actions (316) for changing the commentstext callout design attributes such size color or shape. Based on alldesigns changes the VCS prepare the presentation of the visual comments(320). The presentation is conveyed to the respective content web-site100.

FIG. 4 is a flow chart illustrating the processing of comments accordingto some embodiments of the invention. Upon entering a content web site(402) such as news portal, the user may review a specific article andscroll down to the comments section (404), and then optionally the userrequests to enter the visual comments section (406). Once the userentered the section, the user request is conveyed by the content website100 to VSC server via a data communication network (408). The VSC serverreceives the user request with website ID, content item ID, and allcomments associated with the respective content (410). Based onereceived information the VCS serve generates a unique ID for specificweb site and content item (412) and correlates between the comments andrespective user which sent the comment. The VCS may check if the usersappear in the data base 300 and updates the database accordingly 412.

The VSC system analyses viewing statistics, time-location basedparameters, users feedback comments and reaction contexts fordetermining the design attributes of comment callout and the layoutdesign (414, 416).

At the next step (418), the VCS receives all design input and generate arepresentation layer of comments with HTML5, Flash, SilveLight,JavaScript or the like. The VCS send the generated representation layerwith its inputs to the respective content website 100 via a datacommunication network. Finally the content website receives the VCSgenerated representation layer and integrates it within its website fordisplaying it to the user as part of the webpage which contain therelevant content item or in overlay window displayed above the relevantcontent item.

FIGS. 5-6 are illustrations of the Overall look and feel of the commentsrepresentation according to some embodiments of the invention. As seenin the FIG. 5, each comment appears within a callout with clickable iconenabling users to express their emotion in relation to the comment. Thecallout design is different for each comment, representing statisticalanalysis review and reaction to the comments as described above.

FIG. 7 illustrate the effect on of comments callout design in relationto the number of readers according to some embodiments of the invention.This figure exemplifies one option in design change by enlarging thecallout of the comment which relatively received more reviews.

FIG. 8 is an illustration the comments design layout based ondemographic profile of the user according to some embodiments of theinvention. This figure exemplifies one option in design layout changewhere comments of user which geographically are close appear closer toeach other in relation to other comments.

FIG. 9 is an example of different possible callouts designs according tosome embodiments of the invention.

FIG. 10 is an example of the comments callouts presentation withchanging background according to some embodiments of the invention.

FIG. 11 an example of the GUI for entering comments according to someembodiments of the invention. The user is enabled to ad text comment byentering identifying detail and classify the type of the comment byselecting at least one icon.

FIG. 12A-12E are examples of the different ad-on features of thecallouts according to some embodiments of the invention. FIGS. 12A and12B exemplify the option of inserting feedback comment to existingcomment of another user, by pressing respond button (12A). Once therespond comment is inserted it appears next to the first comment withvisual connection such as an arrow between the comments (12B). FIG. 12Cexemplifies the option of the users to give feedback to the comments byclicking on a an icon which expresses user feeling in relation to thecomment, such as smiley icon. FIG. 12D is illustrates an optionaccording to the present invention, enabling user to win points whichreflect their popularity among other users or their activities such aswriting comments, responding to other users comments, giving points orvoting for other comments. The aggregation of point provide the userwith privileges, such advance design features or promotion with thedeign layout. An example of advance design is exemplified in FIG. 12E,in which the user receives a personal icon, which can be a known famouscharacter. Such advance design can achieved by winning points, orpayment.

FIG. 13 is an example an option to upgrade user profile by paymentaccording to some embodiments of the invention. According to thisembodiments it is suggested to enables user to pay for upgrading theircomment callout design.

FIG. 14 is an example of zooming upgrade view of visual commentspresentation according to some embodiments of the invention. This figureexemplifies an option of sponsored comment, which is highlighted andmarked.

FIG. 15 is an example an aggregation of visual comments presentation ofa single user from multiple websites according to some embodiments ofthe invention. The visual comments tool can be by different contentproviders, users which publish at different websites may have singleidentity and can view a personal presentation which include all theircomments which relate to different content sites in a one place.

FIG. 16 is an example of visual comments presentation in transparentmode according to some embodiments of the invention.

FIG. 17 is an example of visual comments presentation in no-transparentmode according to some embodiments of the invention.

FIG. 18 is an example of visual comments callout presentation designreflecting emotion according to some embodiments of the invention. Inthis example the whole callout design express the emotion, not only thecolor or the outline of the call out.

FIG. 19 is an example of zooming effect for reviewing the visualcomments presentation, according to some embodiments of the invention.By clicking on the zooming option the visual comments are enlarged,focusing only on partial area of the visual comments.

FIG. 20 is an example of reviewing the visual comments presentation on aSmartphone or tablet device, according to some embodiments of theinvention.

FIG. 21 is an example of reviewing the visual comments presentation on aSmartphone or tablet device having swipe option for moving betweenpresentation screens of different articles using touch GUI commandsaccording to some embodiments of the invention.

FIG. 22 is an example of reviewing the visual comments presentation on aSmartphone or tablet device having zooming option operated by touchcommand according to some embodiments of the invention.

FIG. 23 is an example of GUI for inserting new comment effecting itsvisual design by the users according to some embodiments of theinvention.

FIG. 24 is an example of displaying comment according to someembodiments of the invention. The comments are organized in are markedand colored according to their classification.

FIG. 25 is an example of reacting to a comment according to someembodiments of the invention. The user is enabled to react to thecomment by selecting an icon which symbolizes user emotion in relationto the comment.

FIG. 26 is an example of react comments statistics according to someembodiments of the invention. For each comment the user can view thereactions statistics according to it's classification.

FIG. 27 is an example of filtering comments according to someembodiments of the invention. The user may filter the comments accordingto their type.

FIG. 28 is an example of statistical reports according to someembodiments of the invention. These statistical reports are intended forthe system moderator.

FIG. 29 is an example of providing recommendation comments according tosome embodiments of the invention. The provided recommendation are basedon user emotional profile as analyzed on the basis of his definitionsand reaction as described in FIG. 2A.

FIG. 30 is an example of providing recommendation comments according tosome embodiments of the invention. In this example the comments arepartly classified by their type which in not emotional such as:intellectual or question.

According to some embodiments of the present invention the visualcomments system enable to filter the comments presentations according topre-defined parameters such emotion type, user profiles (e.g. Age orlocation) or popularity, for example viewing only the funny comments oronly the smart comments.

According to some embodiments of the present invention the visualcomments service can be implemented as a toolbar for internet browsersor Smartphone application. Clicking on the toolbar button will generatea webpage that intercepts the website comments and create visualpresentation of the comments as described above.

According to some embodiments of the present invention the presentinvention is suggested to provide a follow me service tool enablingusers automatic follow up of other users comments.

According to some embodiments of the present invention is provided amodular commenting module/functionality, which can be integrated withinany content website. The integration can be implemented in varioustechniques: using a hyperlink, which opens a commenting discussion area(as disclosed in various embodiments of the present invention) withinthe web page of the content web site, in the same window or in a popupwindow. The commenting module may only it's propriety database orinclude an API enabling access to the content website database.

Optionally a floating JavaScript (or any programming language that allowthis feature) window will be presented on top of the website, coveringbetween 10-100 percent of the screen. Inside this floating window, theuser can view the comments in various designs as described above. Theuser can view all the comments that were written in relation contentpublished in this URL such as an article, a post, blog. The commentsthat will be represented can be presented in different rectangle calloutrepresentation (or one of the FIG. 7 options) colors and different sizesand other options. The more the website users read the comment, thebigger the rectangle callout will be represented. The present inventionsystem is based on user generated content, meaning that the systemchange its look “on the fly” according to the users decisions online.The present invention system can change its rectangle callout coloraccording to the users decisions. If a user finds a comment funny, hecan press the smiley yellow picture next to the callout button. If auser finds a comment maddening, he can press the red angry-smileypicture next to the callout button. Each of the “smiley's” representdifferent mood. When a majority of the readers thinks that the commentis funny for example and press the smiley face, then the rectanglecallout will change it callout to yellow. Different designs to each ofthe comments can be implemented, examples are shown visually in thefigures sections. The user may read as many comments he wants and hemight be exposed to visual/voice advertisement if the website ownerdecide to. The user may press the upper-bar with the smiley faces andsee only the funny comments or only the smart comments for example. Ifthe user finds a comment interesting, he can see its sub-comments in avisual way as described in FIG. 15 (sub comment is a comment that hasbeen wrote on other comment as a respond). The user may scroll downbetween the comment with his mouse (arrow to right-left-up-down) or toroll the mouse wheel and then to view the other comments in behind thatare small becoming bigger and in front (FIG. 16).

In the display mode of the comment design can be change including:shape, color, size, font type color and size, border, border shape,background color, its location on the software window and all othervisual applications as shown in the present invention figures.

The comments system according to the present invention is mainly usercontent driven. The users can be anonymous or registered to the systemwith a unique username/email and password. The user (register one ornot) may read a comment and after reading it he can decide if he want toreact by indicating the comment is funny, mad, interesting, smart or anyother emotion that he can distinguish a comment. His emotion can beexpressed by pressing a smiley, mad (or the like) faces or in any otherway.

In addition, according to some embodiment of the present invention, isprovided a commenting system which supports aggregating users fromdifferent website comments systems into one platform. Accordingly a usermay register to this service and get a unique ID (with username andpassword) while with using this unique ID the users will be able toplace their comments in other websites and platforms. Comments canshared or transferred from other website to another website, hence,providing a consolidation for the comments system within many websitesand platforms.

According to the some embodiments of the present invention each user canaccumulate points for each of his comments or actions when using thecommenting system. Points can be accumulated thanks to actions that arebeing done by the user itself (like: writing comments, responding toother users comments, giving points or voting in the system mechanism(Funny, maddening etc) to other users comments) or by other users thatwrites comment on his comments or recommend or act on each of hiscomments. Points in this service can differentiate between regularservices and premium services, while premium services may have newdesign and look, better representations locations (placing the commentup front) or the like. Higher points may benefit the user with higherpermissions for the user.

According to the some embodiments of the present invention the user canget points on each comment that he write or he can buy points to hisprofile (with real money or the system internal money) that will put himup-front with his comments. A user that buy points to his profile canuse these points to purchase a different look for his comments (forexample: stronger yellow/color for) or different design for his calloutsand profile page. In addition each user can buy avatar looks to hisprofile. According to the some embodiments of the present invention theuser can aggregate all his comments via the comment system in all thewebsites that uses this commenting system. The commenting system may beimplemented as a website service, as a toolbar for internet browsers oras an App for mobile device.

According to the some embodiments of the present invention the user canfollow other user's comments or be followed by other users. The termfollow is the same as used in Twitter.

The present invention functionalities can be processed on the tablet pccomputers or smart phone as well. Working with a touch screen willenable the system to work differently than the regular computer devices.Double clicking on a touch screen device will cause the system to showthe comments that are smaller. Same will be with multi touch the touchscreen. Swiping the finger to the side/up/down will cause the system toshow the comments on another article. When writing a comment, the usercan color the comment by clicking on a color next to the comment; eachcolor will present an emotion.

Reference in the specification to “some embodiments”, “an embodiment”,“one embodiment” or “other embodiments” means that a particular feature,structure, or characteristic described in connection with theembodiments is included in at least some embodiments, but notnecessarily all embodiments, of the inventions.

It is to be understood that the phraseology and terminology employedherein is not to be construed as limiting and are for descriptivepurpose only.

The principles and uses of the teachings of the present invention may bebetter understood with reference to the accompanying description,figures and examples.

It is to be understood that the details set forth herein do not construea limitation to an application of the invention.

Furthermore, it is to be understood that the invention can be carriedout or practiced in various ways and that the invention can beimplemented in embodiments other than the ones outlined in thedescription above.

It is to be understood that the terms “including”, “comprising”,“consisting” and grammatical variants thereof do not preclude theaddition of one or more components, features, steps, or integers orgroups thereof and that the terms are to be construed as specifyingcomponents, features, steps or integers.

If the specification or claims refer to “an additional” element, thatdoes not preclude there being more than one of the additional element.

It is to be understood that where the claims or specification refer to“a” or “an” element, such reference is not to be construed that there isonly one of that element.

It is to be understood that where the specification states that acomponent, feature, structure, or characteristic “may”, “might”, “can”or “could” be included, that particular component, feature, structure,or characteristic is not required to be included.

Where applicable, although state diagrams, flow diagrams or both may beused to describe embodiments, the invention is not limited to thosediagrams or to the corresponding descriptions. For example, flow neednot move through each illustrated box or state, or in exactly the sameorder as illustrated and described.

Methods of the present invention may be implemented by performing orcompleting manually, automatically, or a combination thereof, selectedsteps or tasks.

The term “method” may refer to manners, means, techniques and proceduresfor accomplishing a given task including, but not limited to, thosemanners, means, techniques and procedures either known to, or readilydeveloped from known manners, means, techniques and procedures bypractitioners of the art to which the invention belongs.

The descriptions, examples, methods and materials presented in theclaims and the specification are not to be construed as limiting butrather as illustrative only.

Meanings of technical and scientific terms used herein are to becommonly understood as by one of ordinary skill in the art to which theinvention belongs, unless otherwise defined.

The present invention may be implemented in the testing or practice withmethods and materials equivalent or similar to those described herein.

Any publications, including patents, patent applications and articles,referenced or mentioned in this specification are herein incorporated intheir entirety into the specification, to the same extent as if eachindividual publication was specifically and individually indicated to beincorporated herein. In addition, citation or identification of anyreference in the description of some embodiments of the invention shallnot be construed as an admission that such reference is available asprior art to the present invention.

While the invention has been described with respect to a limited numberof embodiments, these should not be construed as limitations on thescope of the invention, but rather as exemplifications of some of thepreferred embodiments. Other possible variations, modifications, andapplications are also within the scope of the invention. Accordingly,the scope of the invention should not be limited by what has thus farbeen described, but by the appended claims and their legal equivalents.

What is claimed is:
 1. A method for determining design features of acontent item or multimedia object, said method comprising the steps of:receiving a plurality of textual comments or textual reactionsoriginated by at least one first user relating to one or more commonmultimedia objects; enabling a plurality of second users to react tosaid plurality of textual comments by selecting one type of reactionfrom multiple choice of reaction types, wherein each of the reactiontypes define different emotion characteristics in relation to saidplurality of textual comments; enabling a plurality of said second usersand/or said first users to react to said content item and/or multimediaobject by selecting one type of reaction from multiple choice ofreaction types, wherein each of the reaction types define differentemotion characteristics in relation to said content item and/ormultimedia object; dynamically analyzing emotion characteristics of eachof the plurality of textual comments based on selected reaction types ofthe plurality of second users; dynamically determining at least onedesign feature of each of the plurality of textual comments responsiveto the step of analyzing emotion characteristics of each of theplurality of textual comments based on reactions of the plurality ofsecond users; and displaying each one of the plurality of textualcomments, having the at least one design feature, the design featurecomprising at least one graphical emoticon displayed with each one ofthe plurality of textual comments; wherein the plurality of textualcomments appear in a network page comprising textual comments of aplurality of first users where an entirety of each of the textualcomments of the plurality of first users is visible to viewers of thenetwork page; wherein the design feature, comprising the at least onegraphical emoticon, is dynamically changed based on a relative number ofreactions of at least two different emotion types of different secondusers wherein each of the at least one graphical emoticon represents arelative emotion state of the at least two different emotion types;wherein the viewers of the network page are presented with the pluralityof textual comments with a list of emoticons for selections of at leastsome of the second users, where the plurality of textual comments, allpresented at the same time, are differentiated by their design whichdynamically indicate emotions of the users who reacted to the pluralityof textual comments, where an entirety of each of the textual commentsof the plurality of first users with a plurality of respective designfeatures is visible to viewers of the network page; wherein each emotiontype is associated with a different emoticon; wherein the emotioncharacteristics of the plurality of textual comments define at least onesecond user emotional attitude in relation to each of the plurality oftextual comments; wherein the viewers of the network page are presentedwith at least one icon next to the content item and/or multimediaobject, wherein the icon reflects emotional selections of the firstusers and/or the second users regarding the content item and/ormultimedia object.
 2. The method of claim 1, wherein the determiningcomprises customized selection and organization according to a userand/or users group profile, wherein the profile is updated on the basisof user selection of textual comment characteristics, wherein the userprofile is dynamically updated based on user emotion selections.
 3. Themethod of claim 1, further comprising the step of organizing designlayout of textual comment or content objects.
 4. The method of claim 1,wherein the analysis comprises statistical calculation of reaction typesselections.
 5. The method of claim 1, wherein the analysis comprisesnatural language programming (NLP) or sentiment analysis of content ofthe textual comments.
 6. The method of claim 1, wherein the analysisfurther comprises checking user activities in relation to the content ormultimedia object, comprising at least one of: viewings ads, purchasingactivities.
 7. A system for determining design features of a contentitem or multimedia object, said system comprised of: a graphical userinterface (GUI) module configured and operable to: receive a pluralityof textual comments or textual reactions originated by a first userrelating to one or more common multimedia objects; and enable aplurality of second users to react to each of said plurality of textualcomments by selecting one type of reaction from a plurality of reactiontypes, wherein each of the reaction types define a different emotioncharacteristic in relation to each of said plurality of textualcomments; and enable a plurality of said second users and/or said firstusers to react to said content item and/or multimedia object byselecting one type of reaction from multiple choice of reaction types,wherein each of the reaction types define different emotioncharacteristics in relation to said content item and/or multimediaobject; a processing module configured and operable to dynamicallyanalyze emotion characteristics of each of the plurality of textualcomments by reaction type of the plurality of second users anddynamically determining at least one design feature of each of theplurality of textual comments responsive to the step of analyzingemotion characteristics of each of the plurality of textual commentsbased on reactions of the plurality of second users; the graphical userinterface (GUI) module being further configured and operable to displayeach one of the plurality of textual comments, having the at least onedesign feature, the design feature comprising at least one graphicalemoticon displayed with each one of the plurality of textual comments;wherein the plurality of textual comments appear in a network pagecomprising textual comments of a plurality of first users where anentirety of each of the textual comments of the plurality of first usersis visible to viewers of the network page; wherein the design feature,comprising the at least one graphical emoticon, is dynamically changedbased on a relative number of reactions of at least two differentemotion types of different second users wherein each of the at least onegraphical emoticon represents a relative emotion state of the at leasttwo different emotion types; wherein the viewers of the network page arepresented with a plurality of textual comments with a list of emoticonsfor selections of at least some of the second users, where the pluralityof textual comments, all presented at the same time, are differentiatedby their design which dynamically indicate emotions of the users whoreacted to the plurality of textual comments, where an entirety of eachof the textual comments of the plurality of first users with a pluralityof respective design features is visible to viewers of the network page;wherein each emotion type is associated with a different emoticon; andwherein the emotion characteristics of the plurality of textual commentsdefine at least one second user emotional attitude in relation to eachof the plurality of textual comments; wherein the viewers of the networkpage are presented with at least one icon next to the content itemand/or multimedia object, wherein the icon reflects emotional selectionsof the first users and/or the second users regarding the content itemand/or multimedia object.
 8. The system of claim 7, wherein thedetermination of design features comprises defining organization andrelative location of each textual comment so as to be customizedaccording to a user and/or users group profile, wherein the profile isupdated on the basis of user selection of textual commentcharacteristics, wherein the user profile is dynamically updated basedon user emotion selections.
 9. The system of claim 7, further comprisingthe step of organizing a layout of the plurality of textual comments ormultimedia objects.
 10. The system of claim 7, wherein the analysiscomprises statistical calculation of reaction types selections.
 11. Thesystem of claim 7, wherein the analysis comprises neuro-linguisticprogramming or sentiment analysis of textual comment content.
 12. Thesystem of claim 7, wherein the analysis further comprises checking useractivities in relation to the content item or multimedia object,comprising at least one of: viewings ads, purchasing activities, contentwritten, user reactions and user emotions.
 13. A method for determiningdesign features of a content item or multimedia object, said methodcomprising the steps of: receiving a plurality of textual comments ortextual reactions originated by at least one first user relating to oneor more common multimedia objects; enabling a plurality of second usersto react to said plurality of textual comments by selecting one type ofreaction from multiple choice of reaction types, wherein each of thereaction types define different emotion characteristics in relation tosaid plurality of textual comments; enabling a plurality of said secondusers and/or said first users to react to said content item and/ormultimedia object by selecting one type of reaction from multiple choiceof reaction types, wherein each of the reaction types define differentemotion characteristics in relation to said content item and/ormultimedia object; dynamically analyzing emotion characteristics of eachof the plurality of textual comments based on selected reaction types ofthe plurality of second users; dynamically determining at least onedesign feature of each of the plurality of textual comments responsiveto the step of analyzing emotion characteristics of each of theplurality of textual comments based on reactions of the plurality ofsecond users; and displaying each one of the plurality of textualcomments, having the at least one design feature; wherein the pluralityof textual comments appear in a network page comprising textual commentsof a plurality of first users where an entirety of each of the textualcomments of the plurality of first users is visible to viewers of thenetwork page; wherein the design feature of each one of the plurality oftextual comments comprises at least one visual attribute of the one ofthe plurality of textual comments, the visual attribute being applied tothe one of the plurality of textual comments itself; and wherein thedesign feature, comprising the at least one visual attribute, isdynamically changed based on a relative number of reactions of at leasttwo emotion types of different second users wherein each of the at leastone visual attribute represents a relative emotion state of at least twodifferent emotion types; wherein the viewers of the network page arepresented with the plurality of textual comments with a list ofemoticons for selections of at least some of the second users, where theplurality of textual comments, all presented at the same time, aredifferentiated by their design which dynamically indicate emotions ofthe users who reacted to the plurality of textual comments, where anentirety of each of the textual comments of the plurality of first userswith a plurality of respective design features is visible to viewers ofthe network page; wherein each emotion type is associated with adifferent visual attribute; wherein the emotion characteristics of theplurality of textual comments define at least one second user emotionalattitude in relation to each of the plurality of textual comments;wherein the viewers of the network page are presented with at least oneicon next to the content item and/or multimedia object, wherein the iconreflects emotional selections of the first users and/or the second usersregarding the content item and/or multimedia object.
 14. The method ofclaim 13, wherein the at least one visual attribute comprises at leastone of shape, size, color, or layout of design.
 15. A system fordetermining design features of a content item or multimedia object, saidsystem comprised of: a graphical user interface (GUI) module configuredand operable to: receive a plurality of textual comments or textualreactions originated by a first user relating to one or more commonmultimedia objects; and enable a plurality of second users to react toeach of said plurality of textual comments by selecting one type ofreaction from a plurality of reaction types, wherein each of thereaction types define a different emotion characteristic in relation toeach of said plurality of textual comments; and enable a plurality ofsaid second users and/or said first users to react to said content itemand/or multimedia object by selecting one type of reaction from multiplechoice of reaction types, wherein each of the reaction types definedifferent emotion characteristics in relation to said content itemand/or multimedia object; a processing module configured and operable todynamically analyze emotion characteristics of each of the plurality oftextual comments by reaction type of the plurality of second users anddynamically determining at least one design feature of each of theplurality of textual comments responsive to the step of analyzingemotion characteristics of each of the plurality of textual commentsbased on reactions of the plurality of second users; the graphical userinterface (GUI) module being further configured and operable to displayeach one of the plurality of textual comments, having the at least onedesign feature; wherein the plurality of textual comments appear in anetwork page comprising textual comments of a plurality of first userswhere an entirety of each of the textual comments of the plurality offirst users is visible to viewers of the network page; wherein thedesign feature of each one of the plurality of textual commentscomprises at least one visual attribute of the one of the plurality oftextual comments, the visual attribute being applied to the one of theplurality of textual comments itself; and wherein the design feature,comprising the at least one visual attribute, is dynamically changedbased on a relative number of reactions of at least two emotion types ofdifferent second users wherein each of the at least one visual attributerepresents a relative emotion state of at least two different emotiontypes; wherein the viewers of the network page are presented with aplurality of textual comments with a list of emoticons for selections ofat least some of the second users, where the plurality of textualcomments, all presented at the same time, are differentiated by theirdesign which dynamically indicate emotions of the users who reacted tothe plurality of textual comments, where an entirety of each of thetextual comments of the plurality of first users with a plurality ofrespective design features is visible to viewers of the network page;wherein each emotion type is associated with a different visualattribute; and wherein the emotion characteristics of the plurality oftextual comments define at least one second user emotional attitude inrelation to each of the plurality of textual comments; wherein theviewers of the network page are presented with at least one icon next tothe content item and/or multimedia object, wherein the icon reflectsemotional selections of the first users and/or the second usersregarding the content item and/or multimedia object.